Research defines MarketVision. It’s the one thing that allows us to stand out and give clients a tremendous market advantage. As a company, we believe in the importance of an analytical approach to developing projects, one that respects the needs and desires of the marketplace, the conditions of the market itself, and the specifics of location. From product design to advertising, research helps provide essential insights that ensure everything is aligned for success.
From vision to market, MarketVision provides expertise on all aspects of real estate development. Whether it’s land sale, product design or marketing, we partner with developers at every step of the way. Just as each project is unique, so is its marketing requirements. We typically fulfill the following servives to our clients:
MARKETING &
COMMUNICATION STRATEGY
PRICING STRATEGY
& BUDGETING
DEVELOPMENT
PLANNING
SALES STRATEGY
AND PLANNING
MARKETING & COMMUNICATION STRATEGY
Provide initial and ongoing recommendations regarding target markets, product positioning, pricing and communication strategies. Work with the appointed advertising agency to develop appropriate, cost-efficient campaigns and review marketing materials
PRICING STRATEGY & BUDGETING
Prepare suite-by-suite pricing based on research of competitive, new and resale product, and consumer acceptance levels. We prepare detailed operations budget for office expenditures, and administrative staffing costs for on-site sales offices, etc.
DEVELOPMENT PLANNING
MarketVision reviews and provides recommendations on building design, suite floorplans, amenity space, and finishing schedules
SALES STRATEGY AND PLANNING
We develop a critical path to initiate the sales process, and review agreement of purchase and sale, condominium documentation, etc. We customize reporting format to monitor traffic, sales, closing ratios, purchaser profile, product performance, and sales revenues. Then supervise and manage all aspects of the sales program.
