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THE MERCHANDISE BUILDING

A LANDMARK CONVERSION

The Merchandise Building is one of Toronto’s largest (one million square feet), and earliest residential loft conversion projects. The massive, 13 storey industrial building, completed in stages between 1910-1949, housed the Sears Department Store warehouse. When it went to market it had, because of its size, the largest selling environment in North America, with 5 fully-decorated model suites created by five of the city’s leading interior designers. The project won numerous international, and national branding, marketing, and advertising awards, and the project’s 500+ suites sold out in record time.

Location
Dundas and Dalhousie


Floors and Suites
11 Storeys
526 Suites


Amenities
Rooftop Terrace With BBQ
Lap Pool
Outdoor Dipping Pool
Sundeck
Half Basketball Court
Climbing Wall
Full Equipped Exercise Room
Party Room with Fire Place and Full Kitchen

Developer
Cresford
Architect
Northgrave Architects
Interior Design
Gluckstein Design
Advertising Design & Marketing
L.A Inc

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